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10 Ways Mobile Carriers Burn Customers

The cost of owning a mobile device can be pretty high and it doesn’t help that the carriers that are supposed to be taking care of you are more often than not trying to take advantage of you.

Just recently, we made a bit of a stir with some people after talking about how we didn’t agree with the way that Verizon rolled out the reboot update to HTC ThunderBolt owners . Some people agreed with the carrier, some didn’t. And just yesterday, we learned that Sprint may or may not be bringing back mail-in rebates this month. Well, both of these things got us thinking, thinking about some of the ways that mobile carriers take advantage of consumers.

The following is a list of those very things, things that wouldn’t exist in a perfect world.

With the amount of information that is passed electronically these days, you would think that mobile carriers would put an end to the practice of mail-in rebates. We’d argue that the only reason that they still exist is that companies make a killing off the fact that people forget to send them in. A few of us at GBM have in the past been guilty of that and we have a feeling more than a few of you out there have let this completely slip your mind.

Instead, why not just offer instant rebates? It’s what the people want.

If you look at 4G coverage maps for AT&T, Sprint, T-Mobile , and Verizon for San Francisco, you’ll notice something very interesting. According to all of them, their networks blanket the entire city. Well, a few of us live here and own 4G phones and can tell you for a fact that the entire city is not covered in 4G which makes us think that coverage maps in lots of other places are probably embellished as well.

Some carrier maps even go as far as going down to street level and even then, they still aren’t as accurate as they should be, especially when these maps are key research points for those looking to get a phone.

Why not just tell the truth? Sure, it might look bad showing off the true colors but we bet that consumers would appreciate it, especially because of how expensive owning a smartphone can be.

You’ve probably heard that AT&T is offering a device called the AT&T 3G Microcell . It acts like a mini cell phone tower in your household and it can, according to AT&T provide “5-bar coverage in your home!” These should either be given out for free or not sold at all.

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