2009 Chrysler 300
SRT's Boss, Ralph Gilles, Mulls a Replacement for Dodge Magnum
ROSAMOND, Calif. — Could the station wagon make a comeback at Chrysler ?
The Dodge Magnum wagon was one of several vehicles that were killed during the dark days of Chrysler’s bankruptcy and reorganization in 2008 and 2009.
The vehicle, introduced in 2004, was initially quite popular, especially with customizers who admired its chopped-top look. A similar vehicle was also sold in Europe and Australia as the Chrysler 300 Touring, essentially a Magnum with a nose borrowed from the 300C.
“That vehicle was single-handedly killed by one executive who is no longer with the company. He’s retired. A lot of people in the company still like that vehicle — a lot,” said Ralph Gilles, the Chrysler design chief who helped style the Magnum, in an interview here Thursday. “A lot of things that weren’t possible back then, now are.”
Mr. Gilles was at a Chrysler event at Willow Springs Raceway, introducing high-performance SRT versions of the Chrysler 300, Dodge Charger and Challenger, and Jeep Grand Cherokee . Mr. Gilles was being asked about the possibility of more vehicles being added to the lineup of the SRT program, which he heads after his stint as president and chief executive of the Dodge brand; he continues also as Chrysler’s senior vice president for design.
“The Dodge Viper , certainly, is a likely choice for an SRT version,” he said. “Also, we know we need an entry-level vehicle of some kind.”
That’s when the conversation turned to whether more vehicles — like the Viper, which had been canceled as of last year — could be revived by the company; a new Viper will make its debut as a 2012 model.
“With the Magnum, we owned the station wagon segment,” Mr. Gilles said. “It was always a pleasure to go to car shows and trade fairs and see the number of Magnums that owners had personalized with such obvious loving care.”
Asked if a design for a second-generation Magnum might be found in one of his sketch pads, Mr. Gilles just smiled.
“Stay tuned,” he said. “Great things are coming. That’s all I can say.”
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2009 Chrysler 300 - News
Fiat took a stake in Chrysler after the US automaker's bankruptcy restructuring in 2009 and now is its majority owner. About 200 of Fiat's suppliers now use this system, Knott said. In about three years, Chrysler expects 200 to 300 suppliers to be on a
A similar vehicle was also sold in Europe and Australia as the Chrysler 300 Touring, essentially a Magnum with a nose borrowed from the 300C. Jason Smith/Getty ImagesRalph Gilles, at a Nascar Sprint Cup promotional event earlier this year.
Maserati will introduce two new sedans to replace its Quattroporte flagship model using technology from Chrysler's large sedans such as the Chrysler 300 and the Dodge Avenger. The third new Maserati will be the company's first SUV.
These were followed by America's sporting luxury offerings, the Cadillac CTS and Chrysler 300. The majority of these cars have resulted in a success story and have thus created a crowed and extremely competitive segment. With such strong cars,
“The Chrysler Group has actively adopted fuel-saving technologies including cylinder deactivation on V-8 engines, a new MultiAir system that is being introduced on the Fiat 500 today and an eight-speed transmission on the 2012 Chrysler 300 that will be
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